4AdMan – 4PM’s Revolutionary Irish Software to Benefit Newspapers Worldwide

With revenues falling, many newspapers around the world are desperate to cut costs and boost advertising income. 4PM, a young Irish web technologies firm may have found the answer in 4AdMan, a web-to-print application that allows customers to design their own ads for publication online.  

Utilising advanced web interfaces and powerful backend software (including Adobe InDesign, Microsoft SQL and AdLizard), 4PM has integrated the requirements of newspapers with a range of practical solutions that will allow them to embrace the technological revolution.

John Kennedy, Managing Director of 4PM said:

“The web revolution is accelerating, a new generation comfortable with reading news and editorial on computer screens or mobile phones. But newspapers in the broadsheet or tabloid paper form will survive for a very long time yet. The tactile pleasure of sitting down with your favourite newspaper is more than the sum of its parts.

“Newspaper publishers must adopt new technology if they are to cut costs and reach out to the web-enabled planet. 4AdMan is a customisable web interface that allows any newspaper’s advertising customers to design and pay for their ad online, in minutes. Some of the projects we are now developing for different customers include classified and display ads such as personals, jobs, motors, property, planning and legal notices, In Memoriam cards and real estate signage: all web-to-print applications. Recently we operated a highly successful campaign for Valentine’s greetings that went into an American newspaper as display adverts and we have also secured a contract with South African publishers Media 24.

“The beauty of our solution is that it is tailored to the specific business and market requirements of each customer. Our software can handle anything from a small classified to a full page property advertisement, delivered to the newspaper as a print-ready file that has been designed and approved by the client and pre-paid by credit card.

“It would not be uncommon for the sales person to be going back and forth between the customer and the designer approving the advert. The magic that 4AdMan provides is the automation where it is possible for no designers to be involved with the customer and the sales person has the tools to be able to build the advert with the customer, proof and pay all in the one visit.  I am not saying that we would get rid of designers, in fact I am saying quite the opposite, in that they would be able to focus on creating templates that the sales teams would use.”

Our highly-skilled team is dedicated to market research and product innovation, so 4PM now has the ability to partner with newspapers around the world with an exciting range of solutions to the strategic problems of falling advertising revenues and rising costs.

Ends.

For more information, contact John Kennedy, MD, 4PM on 01 497 7705 or 086 246 2716 or john@4pm.ie. www.4pm.ie

ABOUT 4PM: 4PM is one of Ireland's leading web solution providers in design and database development and consultancy. Our service offerings include web design, consulting and online application development. Our primary strategic focus is in designing, developing and supporting web-to-print solutions with specialised products for real estate, motoring, jobs and other advertising-dependent business sectors. Our growing client list includes some of the major regional and national newspaper titles in Ireland, the UK and the USA. More details at www.4pm.ie

Irish Property Lettings Web Market Showing Major Growth

4PM reports a major increase in lettings Website activity, with 20 separate sites recently completed or in development for clients. As the sales market awaits recovery, we have found that Irish estate agents are increasingly focusing on the lettings sector as a means of maintaining and increasing their turnover.

John Kennedy, Managing Director of 4PM says:

"It is astonishing to see the dramatic shift in emphasis that many of our key clients have made. Whereas the key element of a functional property Website was sales until mid-2008, now letting is often the most important function.

"The 4PM Property Management system is equally applicable to the lettings market, with the same functionality in terms of advanced search, Google maps, email alerts and multi-photo display, but it also allows our clients to feed their properties automatically to many of the leading lettings sites, such as Let.ie.

"As the lettings market gets more competitive, many of our estate agent clients are now spinning off standalone sites that only handle lettings, using our Search Engine Optimisation (SEO) services to ensure that the properties show up in the major search engines. This is a clear acknowledgment that lettings will remain a key element of the Irish property market for a considerable period."

For more information, contact John Kennedy, MD, 4PM on 01 497 7705 or 086 246 2716 or john@4pm.ie. www.4pm.ie

ABOUT 4PM: 4PM is one of Ireland's leading Web solution providers in design and database development and consultancy. Our service offerings include Web design, consulting and online application development. Our primary strategic focus is in designing, developing and supporting Web-to-print solutions with specialised products for real estate, motoring, jobs and other advertising-dependent business sectors. Our growing client list includes some of the major regional and national newspaper titles in Ireland, the UK and the USA. More details at www.4pm.ie